Imagine How Creativity Works by Jonah Lehrer
Do you know that probably the most creative companies have centralized loos? That brainstorming meetings are a terrible concept? That the colour blue can help you double your artistic output?
From the New York Occasions best-promoting writer of How We Resolve comes a glowing and revelatory look at the brand new science of creativity. Shattering the myth of muses, higher powers, even artistic “types,” Jonah Lehrer demonstrates that creativity isn't a single reward possessed by the lucky few. It’s a variety of distinct thought processes that we will all be taught to make use of more effectively.
Lehrer reveals the significance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (journey helps). He unveils the optimal mix of outdated and new partners in any inventive collaboration, and explains why criticism is crucial to the process. Then he zooms out to point out how we are able to make our neighborhoods extra vibrant, our companies more productive, and our schools more effective.
You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented a completely new browsing move. You’ll see why Elizabethan England skilled a inventive explosion, and how Pixar’s office space is designed to spark the next large leap in animation.
Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its important function in our more and more advanced world.
This guide is a light-weight treatment on the inventive process. Anyone accustomed to Lehrer's earlier work or that of different pop science writers will really feel right at house with this book. Lehrer's writing is evident and his use of New Journalism to convey advanced scientific ideas by means of stories makes what may very well be daunting material very accessible. In consequence, the book spurs concepts on plenty of ranges--cognitive, inventive, and social. After all, the style also implies that the text is fairly superficial and leaves the reader begging for a more penetrating study.
This isn't as a result of ebook's scope. It's geared toward explaining `how creativity works'--an superior concept to make sure--however Lehrer doesn't present a central thesis to this end. He surveys plenty of fascinating aspects of the inventive process--insight, novelty, laborious work, staff work, atmosphere, and others--but seems to shuffle by way of them with out really greedy their essence.
