Monday, May 28, 2012

The Charge by Brendon Burchard



The Charge: Activating the 10 Human Drives That Make You Feel Alive by Brendon Burchard

I loved this book and got some great insights into myself. I never realized that multitasking and distraction were limiting my productivity and accomplishment like they are. Also, understanding that negative information affects me on an emotional level whether I realize it or not makes me realize I need to stay off the junky news sites in order to protect my energy and emotions.

The drive for congruence was a big eye opener. It helped me understand why I sometimes have difficulty pursuing or finishing a project. I've often wondered why I do that - I thought I just lost passion for the project or got distracted but there's more going on.

Brendon is a great teacher and the insights I got from The Charge are already proving invaluable.

In the hyper-connected, hyper-digitized world in which we are living, the time has come to revise Abraham Maslow’s classic “hierarchy of needs”—a pyramid of human drives that places the basic needs of safety and sustenance at the bottom. Burchard, a world-renowned motivational speaker and bestselling author, makes a compelling case that it’s time for an entirely new approach to understanding what drives human ambition and achievement today; it’s time to change the conversation about what it takes to succeed and feel alive and fulfilled in a stressful, chaotic, distracted world.

In The Charge: Activating the 10 Human Drives that Make You Feel Alive, Burchard, using pioneering studies from the fields of positive psychology and neuroscience, as well as great stories from his own experience, identifies the ten simple drives of human emotion and happiness: Control, Competence, Congruence, Caring, Connection, Change, Challenge, Creative expression, Contribution, and Consciousness. The Charge provides the keys to understanding and activating these drives in clear and concrete ways that will inspire and help everyone find the one thing we all are searching for: more life in our lives.