The Social Animal by Elliot Aronson
'The Social Animal' offers an introduction to modern social psychology. Elliot Aronson probes the patterns and motives of human behaviour, covering topics as diverse as conformity, obedience, politics, and advertising.
This a fantastically user friendly guide to understand whether or not things we say about much of human behavior is true. For example "Is beauty really in the eye of the beholder?" "If I want people to believe me, should I speak first or last?" "What attracts people to each other?" "Will seeing violence on TV matter?" Elliot Aronson, author of 15 books, noted scientist, and member of the American Academy of Arts and Sciences, concisely explains a number of social issues with the light of scientific truth.
Internationally recognized for sixteen years, The Social Animal, offers plain and often funny insight as to what psychologists know about human behavior in the social context. Used as both text book and sophisticated reading, few books offer enlightenment about what happens in social cirmstances, with such easily understood and scientific presentation.
The book truly causes one to look at his actions and reactions to various interactions with those around him. The Social Animal focuses on why, how, and when people formulate different ideas about society and the people contained in it. One definitely gains an understanding of himself and his interactions, views, ideals, predjudices, etc. after reading this critical analysis of human social behavior.
